After a few year hiatus, Colorado based craft brewery, Paradox Beer Company, is proud to announce their partnership with New York based TapRm! This partnership allows the brewery to offer thirsty sour beer fans a taste of Paradox in their own state. Four varieties of fruited sour beers can now be shipped directly to consumers in 45 states.
Founded in 2019, TapRm is a business to business platform that allows brands to sell directly on their own websites. They help breach the traditional beverage gap to reach new consumers and help brands build demand more efficiently. TapRm also allows brands to focus on consumer engagement through their Powered By platform and brings beverage brands from across the country to beer drinkers mailbox!
“We are excited to partner with TapRm and ramp up sales after a few uncertain years” shared Sales Director Carol White. “It allows Paradox fans of our Wilds and Sours in other states to bring a taste of Divide to their home. We have a lot of out of state visitors that make a trip to the taproom and we wanted to partner with a company who helps us get our beer in more hands of sour beer fans.”
“In past years, Paradox Beer Company has distributed our beer across this country, to Europe and beyond,” explains White. “This partnership and our entrance into the world of Ecommerce makes our Mixed Culture beers, and Spontaneous beers available once again to all of Paradox beer fans. We are really pleased to get back out into these markets!”
Paradox Beer Company was founded in 2012 and the brewery is known for its spontaneous fermented brews. These sour libations honor the uncertainty of nature, providing one of a kind flavors that can only be produced at over 9,000 feet in elevation in Divide, Colorado. The rich mountain terroir has allowed us to harvest, propagate and inoculate our beers with our own house-grown Brettanomyces, producing one-of-a-kind Wild and Sour Ales.
The available beers to ship through TapRm to more than 40 states include, Salty Peach, Cherry Shade, Fantasa Azul (Blueberry) and Frambo Parfait (Raspberry). Offered in both a 4-pack of 16 oz cans or a full case of 24, 16 oz cans, all these varieties of beer are mixed culture sour ales, aged in oak foeders.
To order your own fruit basket of sours click here and to stay in touch with new beer releases, events and more follow Paradox on Facebook, Instagram and TikTok!
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